Authored & Curated

The Library

01

Original Works

The Core Formula

Sales = Trust × Value

The definitive framework for modern sales. Learn how to quantify value while building the psychological safety required for high-stakes decision making.

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Pitmaster Version

BBQ On the Journey

A leadership parable told through the art of low-and-slow barbecue. Discover why the best strategies are seasoned with time and authenticity.

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02

Recommended Reading

The Daily Stoic
Ryan Holiday
The 48 Laws of Power
Robert Greene
Meathead: The Science of Great Barbecue
Meathead Goldwyn
The Trust Edge
David Horsager
Franklin Barbecue: A Manifesto
Aaron Franklin
The Obstacle is the Way
Ryan Holiday
The Phoenix Project
Gene Kim
Ego is the Enemy
Ryan Holiday
Atomic Habits
James Clear
Essentialism
Greg McKeown